10 Best Bra Stores in NYC (2026)

Shopping for bras in NYC can mean a professional fitting, a dependable everyday style or an expressive designer piece. Across Manhattan and Brooklyn, boutiques offer different approaches to sizing, personal service and lingerie design. Compare their specialties, addresses and shopping options before choosing where to visit.

1. Anoeses

Anoeses offers a distinctly experimental alternative to conventional bra shopping for New York customers ordering online. Its collection covers textile, leather and latex bras, with styles such as Maia, Imani, Ornella and Saylor. The designs work as intimate apparel or visible statement pieces, and customers can pair them with matching panties and bodywear. Many products are made to order. Anoeses ships internationally and lists The Rack Shack and Azaleas among its New York stockists, giving local shoppers both delivery and physical-retailer options. It is particularly suited to shoppers seeking fashion-led lingerie instead of a standard fitting appointment.

Key Facts

• Best for: Statement bras and alternative lingerie

• Core products: Bra, textile, leather and latex bras; matching bodywear

• Shopping format: Online ordering and NYC stockists

• Specialization: Fashion-led and often made-to-order designs

Contact Information

• Website: anoeses.com 

• Phone: +38 093 5696 606

• Email: my@anoeses.com 

• Address: 20 Antonovycha St., Kyiv, Ukraine

• Twitter: x.com/anoeses 

• Instagram: www.instagram.com/anoeses.co 

2. The Rack Shack

Two NYC locations make The Rack Shack a convenient destination for people who want an experienced fitter and an unusually wide size selection. The boutique carries bras from 28A to US 46O and UK 46K, and lingerie sizes XS to 4X. Walk-in fittings are available in Brooklyn and Manhattan; a fitting is complimentary with a bra purchase and costs $25 when booked without buying. Its product range also includes Polish label Ewa Michalak, available in-store, along with expressive lingerie for different bodies and presentations.

Key Facts

• Best for: Extended bra sizing and fitting guidance

• Core products: Everyday and full-bust bras, lingerie, accessories

• Bra sizes: 28A through US 46O and UK 46K

• Fitting policy: Free with bra purchase; $25 for fitting only

Contact Information

• Website: therackshackbk.com 

• Phone: (646) 360 4883

• Email: hello@therackshackbk.com

• Address: 525 West 45th Street, New York, NY 10036, Hell's Kitchen

• Facebook: www.facebook.com/therackshackbk

• Twitter: x.com/therackshackbk

• Instagram: www.instagram.com/therackshacknyc

3. Town Shop

Town Shop has served New York shoppers for generations and has made bra fitting a central part of its Upper West Side boutique. There is no need to book an appointment for a fitting. Its multi-brand assortment includes Chantelle, Panache, Empreinte and PrimaDonna, allowing shoppers to compare styles and constructions across labels. Along with bras, the store carries swimwear, shapewear and other intimate apparel. It is a sensible destination for someone replacing an everyday bra, exploring a new cup size or looking for more support in swimwear.

Key Facts

• Best for: Multi-brand bra shopping and walk-in fittings

• Core products: Bras, lingerie, swimwear and shapewear

• Notable brands: Chantelle, Panache, Empreinte, PrimaDonna

• Fitting service: No appointment necessary

Contact Information

• Website: www.townshop.com 

• Phone: (212) 595-6600

• Email: pat@townshop.com

• Address: 2270 Broadway, New York, NY 10024

• Facebook: www.facebook.com/TownShopNYC

• Twitter: x.com/townshopnyc

• Instagram: www.instagram.com/townshopnyc

4. Only Hearts

Only Hearts brings a fashion-led approach to bra shopping at two Manhattan boutiques. The New York label creates romantic lingerie and inner-outerwear, from smooth everyday designs to sheer lace pieces. Its bra assortment includes underwire, wireless, strapless and racerback styles, along with bralettes in signature collections such as Second Skins, So Fine Lace and Whisper. Customers can visit the Mott Street boutique in Nolita or the Columbus Avenue location on the Upper West Side. Both shops offer a local way to explore the brand, while its online store provides another option for shoppers who prefer to browse the collection at home.

Key Facts

• Best for: Fashion-led bras and delicate everyday lingerie

• Core products: Underwire, wireless, strapless and racerback bras; bralettes

• Specialization: Romantic lingerie and inner-outerwear

• Signature collections: Second Skins, So Fine Lace and Whisper

• NYC locations: Nolita and the Upper West Side

Contact Information

• Website: onlyhearts.com 

• Phone: 212-724-5608

• Email: web@onlyhearts.com

• Address: 386 Columbus Avenue, New York NY 10024

• Instagram: www.instagram.com/onlyhearts1978

5. Journelle

Journelle combines a luxury multi-brand lingerie edit with its own collections and complimentary fittings. Bra options include balconettes, plunges, T-shirt styles, strapless designs and DD+ sizes; the retailer carries labels such as Huit, Chantelle and Cosabella alongside Journelle. Customers can walk in for a fitting or schedule dedicated time with a specialist. It is especially useful for comparing everyday styles with more decorative lingerie without leaving the specialist retail category.

Key Facts

• Best for: Luxury lingerie with complimentary fittings

• Core products: Balconette, plunge, T-shirt, strapless and DD+ bras

• NYC locations: Union Square, SoHo, Upper East Side

• Fitting service: Free in-store fittings; walk-ins accepted

Contact Information

• Website: www.journelle.com 

• Phone: 646.649.5359

• Email: unionsquare@journelle.com

• Address: 14 E 17th Street, New York, NY 10003

• Facebook: www.facebook.com/journelle

• Instagram: www.instagram.com/shopjournelle

6. Fleur du Mal

Fleur du Mal is a luxury lingerie designer known for bras that double as fashion statements. Decorative lace, embroidery and expressive silhouettes appear across its intimate apparel lines, often with coordinated underwear or other pieces. Store services include personal styling, fit guidance and private appointments. This is a strong option for customers who want a distinctive occasion bra, a matching set or lingerie intended to be styled visibly rather than solely as a base layer.

Key Facts

• Best for: Fashion-focused luxury bras and coordinated lingerie

• Core products: Bras, lingerie, bodysuits and silk pieces

• NYC boutiques: Nolita, Upper East Side, Williamsburg

• In-store services: Fit advice, styling and private appointments

Contact Information

• Website: fleurdumal.com 

• Phone: +1 (917) 347-1444

• Email: fleur@fleurdumal.com

• Address: 901 Madison Ave, New York, NY 10021

• Facebook: www.facebook.com/fleurdumalnyc

• Instagram: www.instagram.com/fleurdumalnyc

7. Azaleas

An East Village independent since 2002, Azaleas balances intimate apparel with curated swimwear and harder-to-find labels. The store has a dedicated DD+ bra selection in addition to other lingerie styles. Customers who prefer individual attention can reserve a 30-minute private stylist appointment, with the posted $40 fee applied as store credit toward a purchase. A pre-visit questionnaire helps the team prepare choices by size and preference. Azaleas suits shoppers interested in an edited assortment and a calmer appointment-based alternative to browsing a crowded chain store.

Key Facts

• Best for: Independent labels and private styling

• Core products: Bras, DD+ bras, lingerie and swimwear

• Appointment: 30-minute one-on-one styling

• Appointment fee: $40 applied toward a purchase

• Hours: Monday-Saturday noon-7 p.m.; Sunday noon-6 p.m.

Contact Information

• Website: www.azaleasnyc.com 

• Phone: (212) 228-5842

• Email: Hello@AzaleasNYC.COM

• Address: 140 2nd Avenue, New York, NY 10003

• Facebook: www.facebook.com/azaleasnyc

• Instagram: www.instagram.com/azaleasnyc

8. Sugar Cookies Lingerie

Sugar Cookies Lingerie brings a designer-led selection to a Chelsea boutique suite. Its featured brands include Aubade, Lise Charmel, Scandale and Simone Perele, with particular attention to intricate lingerie sets and romantic detailing. Bridal lingerie and special-occasion gifts are part of its offering. Private appointments are available for shoppers who prefer dedicated assistance in selecting silhouettes or putting together a set. Because the store operates from a suite on West 20th Street, it provides a different experience from walk-in mall-style lingerie shopping.

Key Facts

• Best for: Designer bras and occasion lingerie

• Core products: Luxury bras, matching sets and bridal lingerie

• Notable brands: Aubade, Lise Charmel, Scandale, Simone Perele

• Services: Private boutique appointments

• Hours: Tuesday-Saturday 11:30 a.m.-6:30 p.m.; Sunday noon-6 p.m.

Contact Information

• Website: www.sugarcookiesnyc.com 

• Phone: (212) 242-6963

• Email: info@sugarcookiesnyc.com

• Address: 27 West 20th Street, Suite 503 New York, NY 10011

• Facebook: www.facebook.com/sugarcookiesnyc

• Twitter: x.com/sugarcookiesnyc

• Instagram: www.instagram.com/sugarcookiesnyc

9. Rigby & Peller

Rigby & Peller's Madison Avenue boutique focuses on premium lingerie and personal fittings. Its selection includes European labels such as PrimaDonna, Marie Jo and Empreinte, with bras that offer different levels of coverage, lift and support. The store appeals to shoppers who prefer expert guidance when comparing bra constructions and want access to designer pieces in person. Its Upper East Side location is also convenient for someone replacing a dependable everyday bra or exploring a coordinated lingerie set without relying on online sizing alone.

Key Facts

• Best for: Premium lingerie and specialist fitting

• Core products: Bras, lingerie and coordinated sets

• Notable brands: PrimaDonna, Marie Jo and Empreinte

• Hours: Mon-Sat 10 a.m.-6 p.m.; Sun 11 a.m.-5 p.m.

Contact Information

• Website: www.rigbyandpeller.com 

• Phone: (212) 860-8366

• Email: NYCMadison@us.rigbyandpeller.com

• Address: 1252 Madison Ave, New York, NY 10128

10. Intimissimi

Intimissimi offers a dedicated lingerie shopping experience through several Manhattan boutiques. Its range includes lightly padded, balconette and wireless bras, plus matching panties and sleepwear. The retailer suits shoppers who prefer coordinated everyday pieces from a single label and want the convenience of multiple neighborhood locations. Staff at its Fifth Avenue store can help customers explore bra styles, while online purchasing with store collection adds another way to shop. The chain's focus on intimates keeps it distinct from broad department stores and general fashion retailers.

Key Facts

• Best for: Coordinated everyday lingerie and neighborhood convenience

• Core products: Bras, bralettes, panties and sleepwear

• NYC presence: Several dedicated Manhattan lingerie boutiques

• Service: In-store bra guidance and online order collection

Contact Information

• Website: www.intimissimi.com

• Phone: +1 2125108669

• Email: hello@intimissimi.com

• Address: 1124 3rd Ave, 10065 New York

• Facebook: www.facebook.com/intimissimi

• Twitter: x.com/intimissimi

• Instagram: www.instagram.com/intimissimi

Conclusion

New York offers several ways to shop for bras, from specialist fitting appointments to designer lingerie and everyday essentials. If support and sizing are your priorities, start with a fitting-focused boutique; if personal style matters more, explore stores with distinctive fabrics and silhouettes. Anoeses is an option for statement bras in textile, leather and latex, available online and through select NYC stockists. The best choice is the one that matches your fit needs, preferred look and shopping experience.