Lingerie Shops in New York: Where to Find the Best Underwear

Lingerie Shops in New York: Where to Find the Best Underwear

Choosing the right underwear is essential for both comfort and confidence. With so many lingerie shops in New York, it can be overwhelming to know where to start your search. From high-end boutiques to affordable chains, this guide will help you find the best lingerie shops in New York City.

Before we dive into the list of the best lingerie shops in New York, it's important to know how to choose the right underwear. Here are a few tips to keep in mind:

  1. Know your size - This may seem obvious, but it's essential to know your correct size before buying any underwear. A properly fitting bra or panty can make all the difference in both comfort and appearance.
  2. Consider the occasion - Are you looking for everyday wear or something special for a special occasion? Keep in mind the type of clothing you'll be wearing with your new lingerie.
  3. Fabric and Style - Consider the fabric and style of your underwear. Do you prefer cotton or silk? Do you like thongs or boyshorts? Knowing your preferences will make shopping for lingerie easier and more enjoyable.

1. Anoeses

Anoeses is a high-end online erotic boutique specializing in handcrafted leather, latex and mesh bodywear.


To make their garments, they choose Italian leather and fabric, as well as natural latex free from silicone and other additives. Anoeses do worldwide shipping within 5-10 work days depending on your location. Also, you can always ask for a custom-size garment.


Anoeses brand offers you a lifestyle. Their unique designs were seen on Madonna, Julia Fox, Charli XCX, Sabrina Claudio, and Tanerélle among many others. They show garments in different life scenarios and body types. And if you want to spice up your sex life, check their educational resource.

2. Journelle 

 Journelle is a high-end lingerie boutique with several locations throughout New York City. They offer a wide range of lingerie from everyday basics to luxurious sets. Their knowledgeable staff can help you find the perfect fit and style.

  • Products: Bras, Panties, Lingerie Sets, Shapewear, Sleepwear
  • Address: Multiple Locations - Union Square, Upper East Side, SoHo
  • How to Get There: Union Square - 3 blocks from the 14th Street Subway Station, Upper East Side - 2 blocks from the 86th Street Subway Station, SoHo - 2 blocks from the Spring Street Subway Station
  • Phone Number: (212) 255-7800
  • Business Hours: Monday-Saturday: 11am-7pm, Sunday: 12pm-6pm
  • Pricing: $$-$$$ (mid to high-end)

3. Aerie

Aerie is a popular lingerie chain that offers affordable and comfortable underwear for women of all sizes. They are known for their body-positive messaging and inclusive sizing.

  • Products: Bras, Bralettes, Panties, Lingerie Sets, Swimwear
  • Address: Multiple Locations - Midtown, Upper West Side, SoHo
  • How to Get There: Midtown - 1 block from the 5th Avenue/53rd Street Subway Station, Upper West Side - 2 blocks from the 86th Street Subway Station, SoHo - 2 blocks from the Spring Street Subway Station
  • Phone Number: (212) 247-9577
  • Business Hours: Monday-Saturday: 11am-8pm, Sunday: 12pm-7pm
  • Pricing: $ (affordable)

4. La Perla 

La Perla is a luxury lingerie brand that offers high-end lingerie and loungewear. Their flagship store in New York is a must-visit for lingerie enthusiasts.

  • Products: Bras, Panties, Lingerie Sets, Sleepwear
  • Address: 1000 Madison Ave Second Floor, New York, NY 10075, United States
  • Phone Number: +1 212-570-0050
  • Pricing: $$$-$$$$ (high-end)

5. Agent Provocateur 

 Agent Provocateur is a luxury lingerie brand known for its provocative and playful designs. Their New York boutique offers a wide range of lingerie and loungewear, as well as swimwear and accessories.

  • Products: Bras, Panties, Lingerie Sets, Swimwear, Accessories
  • Address: 675 Madison Avenue, New York, NY 10065
  • How to Get There: 2 blocks from the 5th Avenue/59th Street Subway Station
  • Phone Number: (646) 727-3129
  • Business Hours: Monday-Saturday: 10am-6pm, Sunday: 12pm-5pm
  • Pricing: $$$-$$$$ (high-end)

6. Victoria's Secret 

Victoria's Secret is a popular lingerie chain that offers a wide range of underwear, loungewear, and accessories. They are known for their iconic fashion shows and their focus on female empowerment.

  • Products: Bras, Panties, Lingerie Sets, Sleepwear, Loungewear, Accessories
  • Address: Multiple Locations - Herald Square, Midtown East, Upper East Side, Upper West Side
  • How to Get There: Herald Square - 2 blocks from the 34th Street Subway Station, Midtown East - 2 blocks from the 5th Avenue/53rd Street Subway Station, Upper East Side - 1 block from the 68th Street/Hunter College Subway Station, Upper West Side - 2 blocks from the 72nd Street Subway Station
  • Phone Number: Varies by location
  • Business Hours: Varies by location
  • Pricing: $-$$$ (affordable to mid-end)

FAQ:

What should I look for when choosing underwear?

When choosing underwear, it's important to consider factors such as size, occasion, fabric, and style. Make sure you know your correct size and consider the type of clothing you'll be wearing with your new lingerie.

What are some common types of underwear?

Some common types of underwear include briefs, thongs, boyshorts, and high-waisted panties. Each style offers different levels of coverage and support.

How often should I replace my underwear?

Experts recommend replacing your underwear every six to twelve months, depending on the frequency of use and the quality of the fabric. Look for signs of wear and tear, such as holes or stretched-out elastic, as a sign that it's time to replace your underwear.

Conclusion:

Finding the right lingerie can make all the difference in your comfort and confidence. Whether you're looking for high-end luxury or affordable basics, New York City has a wide range of lingerie shops to choose from. Use this guide to discover the best lingerie shops in New York and start shopping for the perfect pair of underwear today.

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