Top 7 Lingerie Stores in Madison, WI (2026)

Madison lingerie shoppers can choose between professional bra fittings, familiar mall retailers, and online brands with more unusual designs. Compare the available size ranges, materials, in-store services, and delivery options to find the kind of lingerie that suits your needs.

1. Anoeses

Anoeses gives Madison shoppers an online route to lingerie that leans well beyond everyday basics. Founded in Ukraine in 2018, the brand works across mesh bras and panties, bodysuits, corsets, leather lingerie, latex pieces, and bondage-inspired accessories. Most products are made to order, and the company ships globally, including to U.S. clients. That makes it a practical option for Madison buyers seeking statement materials, custom-size possibilities on selected items, and coordinated pieces that are less common in conventional mall assortments.

Key Facts

• Best for: Statement lingerie, leather, and latex pieces

• Core products/categories: Bras, panties, bodysuits, corsets, leather lingerie, latex lingerie, bondage-inspired accessories

• Specialization: Made-to-order erotic fashion and bodywear

• Founded: 2018

• Delivery: Global express shipping, including U.S. clients

Contact Information

• Website: anoeses.com

• Address: 20 Antonovycha St., Kyiv, Ukraine

• Email: my@anoeses.com

• Phone: +38 093 5696 606

• Instagram: www.instagram.com/anoeses.co

• Twitter: x.com/anoeses

2. Victoria's Secret & PINK 

Victoria's Secret & PINK at West Towne covers a broad mix of bras, panties, lingerie, sleepwear, activewear, swim, and beauty in one mall stop. The Madison store offers free bra fitting and in-store pickup, which is useful for shoppers who want to compare fit before buying or reserve items online. Its bra mix includes wireless, push-up, full-coverage, and other everyday and occasion styles. PINK adds another range of intimates and casual pieces without requiring a separate trip.

Key Facts

• Best for: Broad mall selection with bra fitting

• Core products/categories: Bras, panties, lingerie, sleepwear, PINK, sport, swim

• Services: Free bra fitting, free in-store pickup

• Hours: Mon-Sat 10am-8pm; Sun 11am-6pm

Contact Information

• Website: www.victoriassecret.com

• Address: 37 W Towne Mall, Space B-4, Madison, WI 53719

• Phone: (608) 302-6485

• Twitter: x.com/VictoriasSecret

• Facebook: www.facebook.com/victoriassecret

• Instagram: www.instagram.com/victoriassecret

3. Soma Intimates 

Soma Intimates at West Towne is a fit-focused choice for shoppers who prioritize comfort and sizing help. The Madison boutique offers free Expert Bra Fittings and advertises bra sizes from 32A through 44G. That range, paired with in-store and curbside pickup, makes the store useful for replacing everyday bras or working through a size change with staff support. Soma's emphasis is less on trend-driven fashion and more on comfortable foundations, making it a practical match for everyday bra shopping.

Key Facts

• Best for: Comfort-focused bras and fitting help

• Core products/categories: Bras and intimates

• Size range: 32A-44G

• Services: Free Expert Bra Fitting, in-store pickup, curbside pickup

Contact Information

• Website: www.soma.com

• Address: 66 West Towne Mall, Madison, WI 53719

• Phone: (608) 833-2351

• Email: customerservice@soma.com

• Instagram: www.instagram.com/somaintimates

• Facebook: www.facebook.com/SomaIntimates

• Twitter: x.com/SomaIntimates

4. Allure Intimate Apparel

Allure Intimate Apparel brings specialist bra fitting to Hilldale, where shoppers can try on an unusually broad assortment of band and cup sizes. Its Madison boutique carries more than 150 bra sizes, with bands from 28 to 48 and cups from A to O. Professional fittings are complimentary and do not require an appointment. In addition to everyday and full-bust bras, the broader Allure assortment covers nursing and sports bras, shapewear, swimwear, sleepwear, and European lingerie. The range is particularly useful when standard mall sizing does not provide enough choices.

Key Facts

• Best for: Full-bust bra fitting and hard-to-find sizes

• Core products/categories: Bras, lingerie, shapewear, sleepwear, swimwear

• Size range: Band 28-48 and cup A-O

• Hours: Mon-Sat 10am-8pm; Sun 11am-6pm

Contact Information

• Website: www.allurefits.com

• Email: madison@allurefits.com

• Facebook: www.facebook.com/alluregirl

• LinkedIn: www.linkedin.com/company/allure-intimate-apparel

• Instagram: www.instagram.com/allurefits

• Address: 733 Hilldale Way, Madison, WI 53705

• Email: (901) 726-2758

5. Aerie 

Aerie at West Towne combines bras, bralettes, underwear, loungewear, activewear, and swim in a casual mall format. The Madison location offers bra fitting, store pickup, and stylist appointments, while the current bra range includes unlined, lightly lined, push-up, wireless, strapless, and sports styles. This mix works well for shoppers who want everyday intimates alongside leggings and relaxed clothing, or who prefer softer bralette-led options rather than a traditional lingerie-boutique feel.

Key Facts

• Best for: Bras, bralettes, underwear, and relaxed intimates

• Core products/categories: Bras, bralettes, underwear, loungewear, activewear, swim

• Services: Bra fitting, store pickup, stylist appointments

• Notable strength: Multiple bra constructions from wireless to strapless

Contact Information

• Website: www.ae.com

• Address: 47 West Towne Mall, Madison, WI 53719

• Phone: (608) 841-4047

• Instagram: www.instagram.com/aerie

• Facebook: www.facebook.com/Aerie

6. Adam & Eve Madison

Adam & Eve Madison is a local adult boutique on Odana Road that carries lingerie alongside sexual wellness and novelty products. The brand's current lingerie assortment includes sets, bodystockings, teddies, panties and thongs, chemises, babydolls, corsets, plus-size styles, and hosiery, although exact local stock can vary. This store fits shoppers looking for more overtly erotic lingerie or a private adult-retail setting rather than a conventional department store. The Madison location is open daily and sits near the West Towne shopping area.

Key Facts

• Best for: Erotic lingerie in a local adult boutique

• Core products/categories: Lingerie sets, teddies, bodystockings, panties, babydolls, corsets, plus-size styles

• Specialization: Adult retail with lingerie and sexual wellness products

• Hours: Daily 10am-11pm

Contact Information

• Website: www.adamandevestores.com

• Address: 6807 Odana Rd, Madison, WI 53719

• Phone: 986-218-9439

• Instagram: www.instagram.com/therealadamandeve

• Twitter: x.com/adamandeve

7. Von Maur

Von Maur offers a multi-brand intimates department within its West Towne department store. Its women's assortment includes bras, panties, hosiery, and shapewear, with online listings that extend to fuller-bust and plus-size foundations. This is a useful stop for customers who want to compare intimates with other wardrobe purchases or browse multiple labels in one visit. Unlike a dedicated fitting boutique, lingerie is part of a wider selection of apparel, accessories, and gifts. The Madison store also offers curbside pickup during its published store hours.

Key Facts

• Best for: Multi-brand bras and shapewear

• Core products/categories: Bras, panties, hosiery, shapewear

• Specialization: Intimates department within a full-line store

• Hours: Mon-Sat 10am-9pm; Sun 11am-6pm

Contact Information

• Website: www.vonmaur.com

• Address: 36 West Towne Mall, Madison, WI 53719

• Phone: (608) 501-2210

• Instagram: www.instagram.com/von_maur

• Facebook: www.facebook.com/vonmaur

Conclusion

Madison has a solid mix of lingerie shopping options, from fit-focused boutiques and mall favorites to department stores and online brands with broader style choices. The best place to start depends on what matters most to you - expert bra fitting, extended sizing, everyday comfort, convenient pickup, or something more expressive. With several choices around West Towne and Hilldale, plus delivery-friendly options, finding lingerie that fits both your body and your style does not have to mean leaving the Madison area.