The social project with collaboration with NGO KyivPride aims to spread awareness and social acceptance of the LGBTQIA+ community in Ukraine.

Despite the fact that Ukrainian society has become significantly more tolerant in recent years, LGBTQIA+ individuals still face discrimination and prejudice. The slogan of the collaboration, #WEAREFREEDOM, reflects the importance of openness, honesty, freedom, and strength in Ukrainian society, which is currently fighting its most important battle on multiple fronts - social, political, and historical. 

The project includes six interviews with LGBTQIA+ people about their experiences of living in Ukraine, fighting for their rights, and supporting Ukraine during the war. 

The limited collection of custom leather accessories created in collaboration with artist Nikita Gudzovsky became the material embodiment of the project's idea. The collection includes Anoeses products created in black leather with visual and textual images hand-painted in white. This idea arose from the image of the dark essence of war that took away bright colors from people's lives. 

"This capsule collection is dedicated to our tireless struggle for human rights, for the opportunity to love anyone, anywhere, without hiding it in the future. This is an active message from Ukraine that very soon our lives will return to the full spectrum of rainbow colors, and we will be able to feel everything at 101% again," shared the artist Nikita Gudzovsky.

25% of the proceeds from the sale of the capsule collection will be donated to KyivPride to support their advocacy and community initiatives.

Team credits: 

Artworks - Nikita Gudzovsky

Clothes & Accessories - Anoeses 

Photo - Alina Chopenko

Video - Vlad Lytvyniuk

Interviews - Maria Mokhova

Project idea & communication - white rabbit agency