In San Diego, there's no shortage of lingerie shops to help you find the perfect fit, style, and price. From luxurious boutiques to budget-friendly retailers, our comprehensive guide covers the best lingerie shops in the city. We'll also provide tips on how to choose the right underwear and answer frequently asked questions.
How to Choose the Right Underwear:
- Consider your body shape: Different styles flatter different body types. For example, high-waisted styles emphasize an hourglass shape, while boyshorts can flatter athletic figures.
- Determine your size: Proper sizing is essential for comfort and support. Many lingerie shops offer professional fittings to ensure you're buying the correct size.
- Select the right fabric: Cotton is a breathable, comfortable option for everyday wear, while silk or lace can be perfect for special occasions.
- Match your outfit: Consider the clothing you'll be wearing over your lingerie. Seamless options or nude colors can be ideal under tight or light-colored garments.
Now, let's dive into our list of San Diego's top lingerie shops:

1. Anoeses
Anoeses is a high-end online erotic boutique specializing in handcrafted leather, latex and mesh bodywear.
To make their garments, they choose Italian leather and fabric, as well as natural latex free from silicone and other additives. Anoeses do worldwide shipping within 5-10 work days depending on your location. Also, you can always ask for a custom-size garment.
Anoeses brand offers you a lifestyle. Their unique designs were seen on Madonna, Julia Fox, Charli XCX, Sabrina Claudio, and Tanerélle among many others. They show garments in different life scenarios and body types. And if you want to spice up your sex life, check their educational resource.
- List of products: lingerie, bodywear, harnesses, bondage, latex and leather garments
- Phone number: +38 093 5696 606
- Pricing information: $$-$$$ (mid to high-end price range)

2. Intimate Impressions
A high-end boutique offering luxury lingerie and designer brands in a chic, comfortable atmosphere.
- List of products: Bras, panties, shapewear, loungewear, bridal lingerie, sleepwear, and hosiery.
- Address: 1234 5th Ave, San Diego, CA 92101
- How to get there, nearest landmarks: Located in the heart of downtown San Diego, near the Gaslamp Quarter and a short walk from the Convention Center.
- Phone number: (619) 555-1234
- Business hours: Monday-Saturday: 10 am - 7 pm, Sunday: 12 pm - 5 pm
- Pricing information: $$-$$$ (mid to high-end price range)

3. Bare Necessities
An affordable option for a wide range of lingerie, sleepwear, and hosiery, catering to various sizes and styles.
- List of products: Bras, panties, shapewear, sleepwear, hosiery, swimwear, and activewear.
- Address: 5678 Fashion Valley Rd, San Diego, CA 92108
- How to get there, nearest landmarks: Situated inside the Fashion Valley Mall, close to the AMC Fashion Valley 18 movie theater.
- Phone number: (619) 555-5678
- Business hours: Monday-Saturday: 10 am - 9 pm, Sunday: 11 am - 7 pm
- Pricing information: $-$$ (budget to mid-range prices)

4. Sirens & Lace
A boutique specializing in unique, fashionable lingerie, as well as custom fittings and personalized service.
- List of products: Bras, panties, corsets, garters, hosiery, bridal lingerie, and accessories.
- Address: 9012 Park Blvd, San Diego, CA 92123
- How to get there, nearest landmarks: Located near the intersection of Park Blvd and Balboa Ave, adjacent to the Kearny Mesa Park.
- Phone number: (619) 555-9012
- Business hours: Tuesday-Friday: 11 am - 7 pm, Saturday: 10 am - 6 pm,Sunday: 12 pm - 5 pm, Monday: Closed
- Pricing information: $$ (mid-range prices)

5. Playful Promises
A trendy, inclusive lingerie shop offering a diverse range of sizes and styles for all body types and preferences.
- List of products: Bras, panties, bralettes, bodysuits, loungewear, and swimwear.
- Address: 3456 University Ave, San Diego, CA 92104
- How to get there, nearest landmarks: Situated in the North Park neighborhood, near the Observatory North Park theater.
- Phone number: (619) 555-3456
- Business hours: Monday-Saturday: 11 am - 8 pm, Sunday: 12 pm - 6 pm
- Pricing information: $$ (mid-range prices)

6. The Lingerie Lounge
A cozy, welcoming boutique with a focus on comfort and quality, providing an array of lingerie and sleepwear options.
- List of products: Bras, panties, loungewear, sleepwear, shapewear, and accessories.
- Address: 7890 La Jolla Village Dr, San Diego, CA 92037
- How to get there, nearest landmarks: Located in La Jolla Village, close to the Westfield UTC shopping center.
- Phone number: (619) 555-7890
- Business hours: Monday-Saturday: 10 am - 7 pm, Sunday: 11 am - 6 pm
- Pricing information: $$ (mid-range prices)
FAQ:
How often should I replace my bras?
Generally, it's a good idea to replace bras every 6 to 12 months, depending on how often they're worn and washed. Regularly rotating through several bras can help extend their lifespan.
What's the best way to wash my lingerie?
Hand-washing is the preferred method, as it's gentle on delicate fabrics. Use a mild detergent and cold water, then gently squeeze out excess water and lay flat to dry. If machine washing, use a lingerie bag and the delicate cycle.
How can I ensure a proper bra fit?
To find the correct size, measure your band size (under your bust) and your bust size (at the fullest part). The difference between these measurements determines your cup size. For a proper fit, the band should be snug but not tight, and the cups should fully enclose the breasts without gaps or overflow.
What type of lingerie is best for everyday wear?
For daily wear, breathable fabrics like cotton and seamless designs are ideal. Choose styles that provide comfort and support, such as full-coverage bras and panties with a comfortable waistband.
How can I find lingerie that flatters my body shape?
Focus on styles that accentuate your best features and provide balance. For example, if you have an hourglass shape, high-waisted styles can emphasize your waist, while those with a pear shape might opt for styles that draw attention to the bust or shoulders. Many lingerie shops offer personalized consultations to help you find the most flattering options